Thursday, April 12, 2007

Ecommerce Beginnings - Part XIV

Welcome to this weeks' Ecommerce Beginnings article.

The redesign continues! I am learning more and more concerning web design - new terms like MySQL database, I-Frame, how to make a page password protected with javascript and more! All of this can get confusing, but, in reality, I am enjoying all of the learning that is taking place as part of this process.

We are still on schedule for our May 1st new release date. (lots of work and hours to go - if you know what I mean) What started this process was the realization that there was just too much information on the main website: original new england enterprises

After analyzing just what our goals are and how we want to convey this message to our customers, we decided to take the original site and to break it up into three unique sites, in addition to our other two existing web presences. The plan is for it to end up like this:
  • Main Corporate Site w/ links to all other sites
  • Ecommerce Site
  • Wholesale Products Site
  • Online Opportunities Site
  • eBay Site
By segmenting this way we believe we will be able to present a much clearer and well focused message for each of these sites vs. the cluttered and unfocused message currently being conveyed. As they say: "Change is inevitable - so embrace it!" Our hope is that these changes will meet everyone's expectations and that we will all be able to become more successful because of them.

That's all for this week!

As always, I wish you the best in your success!
We hope you found this weeks' article helpful. Make sure you stop back each week for our latest installment. Take care and have a great week!
Mark@original-new-england-enterprises.com

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